I recently visited a client who'd moved into a home with an existing alarm system in it and he wanted to change to ADT. Needless to say, I was happy to oblige him. At the end of my visit I removed the old alarm company's lawn sign and replaced it with an ADT Custom Home Services sign. As I pulled the old sign out of the ground he offered to take it from me. "I'll get rid of it for you," I said.
"Do you have some kind of trophy room at your office where you keep the signs," he asked?
"Not exactly," I replied, "I hang them in my garage. That's my trophy room."
I've also been asked... many, many times in recent days... "what do you think about Comcast?" Now, honestly, I'm generally loathe to discuss the competition. I think it's bad form to engage in trash-talk about our competitors. Besides, my mother always told me that if I don't have anything nice to say about someone, just don't say anything at all.My mom was a pretty smart lady, but as long as you're asking... I don't really think of Comcast as ADT's competition. C'mon, it's a cable TV company, not a serious security outfit.
ADT is a specialty company. Security is all we do, and I'm not trying to sell you television programming, am I? ADT has been in business since 1874, in electronic security since 1906. One hundred and six years in security as opposed to their 106 days.
Also, look at the signs hanging on my wall. Those are serious security companies and they don't measure-up to ADT. How in the world am I supposed to take the cable company seriously?
Sorry, Mom!
